The Riverside Group
Riverside helps insurance companies unlock hidden value in existing customer bases.
Riverside was formed in Amsterdam in 2005. Since then, we have delivered outstanding results for dozens of insurance companies across the world – including many of the industry’s leading players.
Our programmes offer targeted upgrade and cross-sell policies to precisely selected customers – based on Riverside’s unique analytical approach.
We always share the marketing costs with the insurers we work with; often supported by a reinsurance arrangement with our partner, Swiss Re. This means that we can only be successful if you are successful too.
More sales to existing customers.
Converted response: 10%-20% plus
Lapses reduce by 12%-30%
Better perception and Increased loyalty from customers AND intermediaries
The Riverside Team
Today, Riverside comprises a team of professionals with extensive international experience across a range of disciplines – including Marketing, Actuarial, Data Analytics and Management, Client Servicing, Creative Development, Project Management and Results Analysis. Our combined experience extends to over 100 insurers in more than 30 countries around the world.
Our expertise covers the full range of offline and digital customer communication channels – including direct mail, telemarketing, mobile platforms, email marketing and e-Commerce. We select and integrate the channels we use based on the individual needs of every campaign.
Want to join us?
We’re always on the lookout for exceptional people with good experience in insurance marketing and customer communications. Our team members are based in various regions and countries around the world.