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The Riverside Group

Riverside helps insurance companies unlock hidden value in existing customer bases. 

Riverside was formed in Amsterdam in 2005. Since then, we have delivered outstanding results for dozens of insurance companies across the world – including many of the industry’s leading players.

Our programmes offer targeted upgrade and cross-sell policies to precisely selected customers – based on Riverside’s unique analytical approach.

We always share the marketing costs with the insurers we work with; often supported by a reinsurance arrangement with our partner, Swiss Re. This means that we can only be successful if you are successful too.

Riverside Delivers:

  • More sales to existing customers. 

    Converted response: 10%-20% plus

  • Improved retention.

    Lapses reduce by 12%-30%

  • Better perception and Increased loyalty from customers AND intermediaries

The Riverside Team

Today, Riverside comprises a team of professionals with extensive international experience across a range of disciplines – including Marketing, Actuarial, Data Analytics and Management, Client Servicing, Creative Development, Project Management and Results Analysis. Our combined experience extends to over 100 insurers in more than 30 countries around the world. 

Our expertise covers the full range of offline and digital customer communication channels – including direct mail, telemarketing, mobile platforms, email marketing and e-Commerce. We select and integrate the channels we use based on the individual needs of every campaign.

Riverside Asia Contacts:

Graham Morris
M +60 12 808 1292

Paul Leadbitter
M +60 17 559 8874

Sarah Brown
M +61 43 562 1874

Want to join us?

We’re always on the lookout for exceptional people with good experience in insurance marketing and customer communications. Our team members are based in various regions and countries around the world.

Our current vacancies are always featured on the Riverside LinkedIn page. Just click on the icon to go there: